mamee sllrrrp in Malaysia

Instant noodles are dried or precooked noodles fused with oil and often sold with a packet of flavoring. Dried noodles are usually eaten after being cooked or soaked in boiling water for 2 to 5 minutes, while precooked noodles can be reheated or eaten straight from the packet. Instant noodles were invented by Momofuku Andō of Nissin Foods, Japan.

mamee sllrrrrp in Malaysia

Sales of instant noodles in Malaysia have grown steadily over the years, thanks to an increasingly hectic lifestyle and a craving for instant gratification, particularly among young people.

Malaysians, in particular the younger segment who eat the most instant noodles, generally like their food tasty and spicy. Winning over this younger group would effectively grow Mamee's market share.


Pacific Foods launched 3 new spicy variants under the Mamee SLLRRRP brand to woo younger instant noodle eaters. Apart from their liking for spicy food, this group likes to be entertained. So we chose to engage them using a tone and manner that appeals to them. We used the sort of zany humour that youngsters shared with each other on YouTube and social networking channels like FaceBook.


We created the "Mamee Rescue Squad". Members of the squad who resemble firemen watch over people when they enjoy their Mamee SLLRRRP. The squad provides quirky, humorous relief to those unaware of the fact that the noodles give "More Kick, More Satisfaction!". The public is cautioned to "SLLRRRP At Your Own Risk!" on TV, radio, outdoor billboards, at supermarkets and retail outlets, as well as on ground and online.


The Results
Though it's still early days, the market response to Mamee SLLRRRP's launch of its 3 new spicy variants has been sizzling hot.



for those who are not trying the delicious of mamee sllrrrp should try it today..

:)